At the So So Happy studio, our greatest joy comes from creating crazy, quirky characters and thinking of random fun things that make us happy.

Our mission: Make cool stuff.  Embrace individuality.  Build self confidence.  Inspire positivity and acceptance among all beings, real or imagined.

And so…wish-granting monsters, not-so-able-bodied defenders, cheerfully dysfunctional robots, and all sorts of oddities never contemplated by Nature stream forth from our collective consciousness, inspired by art, music, and generated doses of caffeinated beverages.

Both the brand and its mission were inspired by founder Cindy Bailey’s own life experience with her eldest son—who was bullied throughout his school years—and an awareness of the alarming rise, and often tragic consequences, of youth who have been bullied and ostracized by their peers.

Our hope is that our products and message will empower young people to believe in themselves, to approach each day as a gift, and to never miss an opportunity to practice love, respect and kindness, no matter what is standing in their way. We’re SO SO Happy to welcome you to our curiously delightful corner of the world, where anything is possible, and Different is the new Normal.

We are proud to contribute 10% of our proceeds to organizations who encourage, educate and support young people all over the world who are struggling with the many challenges that face today’s youth.

Be Lucky…Spread Love…Live SoSo Happy!

“We believe in the transformative power of love, acceptance, and respect and we hope to bring that message to kids all over the world.”

–Cindy Bailey